WWII Plastic Kit Spotting - S-Model PzII's

I spotted this on:
http://wargameterrain.blogspot.co.uk/2012/09/s-models-172-fast-build-panzer-ii-ausf.html

An online shop is selling them:
http://www.thehobbyden.com/product_info.php?products_id=661

Also check out this posting:
http://sotcw.punbb-hosting.com/viewtopic.php?id=338

S-Models: Will they make it to the High Street in some form or fashion?
(Note: Please put on safe browsing if you type in "S-Model" to Google)